Welcome to www.elanaura.com (“Website”). This Privacy Policy outlines how SMBIZZ Analytics  Pvt. Ltd. (“Company”, “we”, “our”, “us”) collects, uses, manages, and safeguards your information when you access or use our Website.

Please note that this Privacy Policy may be updated periodically without prior notice. You are responsible for reviewing it regularly to stay informed of any modifications.

1. Our Commitment to Data Protection

The security and confidentiality of your personal information are a top priority for us. By accessing or using the Website, you acknowledge and accept the terms of this Privacy Policy along with our Terms of Use.

2. Personal Information We Collect

When you use our Website, you voluntarily provide consent for the Company to collect, store, and process your Personal and Sensitive Information in accordance with this Policy.

“Personal and Sensitive Information” refers to details that identify or can be used to identify, contact, or locate you, including (but not limited to): name, address, email address, phone number, passwords, or any other personally identifiable data

We do not collect personal information unless you intentionally provide it or explicitly agree to its collection as part of your interaction with the Website.

3. Non-Personal Information

During your visit, certain non-identifiable information may be automatically collected to help us improve our products, services, and Website performance.

This may include:

1. Technical and analytical data

2. Browser type

3. Device information

4. Interaction patterns

5. General usage statistics

This Non-Personal Information is anonymized and utilized strictly for improving Website functionality, monitoring trends, research, and business optimisation.

4. Use and Disclosure of Information

We treat all Personal Information as confidential and handle it with strict care.

We use your information solely for purposes that are directly linked to our products, services, and internal business operations. We do not sell, trade, or transfer your personal data to third parties, except in the following circumstances:

4.1. Trusted Internal Service Providers

We may share your information with carefully vetted third-party partners who support Website operations, business functions, and customer service.
These parties are required to maintain confidentiality and may only use the information for the specific tasks assigned by us.

4.2. Legal or Safety Requirements

Information may be released when necessary to:

1. Comply with applicable laws

2. Respond to lawful authorities

3. Protect our rights, property, or safety

4. Safeguard users or third parties

All disclosures are made strictly within legal frameworks.

5. Interaction with Third-Party Social Media

You may access or engage with Website content via third-party platforms such as Instagram, Facebook, Twitter, etc.

Your use of the Website through these platforms remains governed by this Privacy Policy, in addition to the respective third-party terms and privacy rules.

6. Security Measures

We implement robust, industry-standard technical and organizational measures to protect your Personal and Sensitive Information from:

1. Unauthorized access

2. Misuse or abuse

3. Alteration

4. Disclosure

5. Loss or destruction

While no system is entirely immune from risk, we take every reasonable step to fortify data protection and prevent breaches.

7. Fraudulent Use

The Company retains the right to recover all costs, losses, and legal fees from individuals who use the Website in a fraudulent or unlawful manner.

We may also initiate formal legal action against any person engaging in deceitful or unauthorized activities on or through the Website.